The business-to-business market also involves programs – in this case ones sold to companies and to governments to assess potential, to improve effectiveness, to manage work-life balance or to prepare some entity for a new role in an organization. The goals of these programs are defined with the institution or by the institution and the results are assessed. Universities and business schools also contract programs to external specialist firms or to individuals.
A partial list of business-to-business programs might include:
- marketing and market development
- time management
- courses and assessment systems for higher education organizations for their students
- management services to employees in organizations through:
- training and development programs
- personal-development tools
- business coaching
Some consulting firms specialize in personal development but as of 2009 generalist firms operating in the fields of human resources, recruitment and organizational strategy have entered what they perceive as a growing market, not to mention smaller firms and self-employed professionals who provide consulting, training and coaching.
Additionally, the International Alliance for Personal Development Professionals (IAPDP), an international group launched in 2015 to support professionals in the self-help and personal development industry.